Urban style fashion is painfully stylish and individualistic. Lackluster glamour, being noticeable without staging, looking cheap with expensive cloths or looking expensive in cheap cloths are some of the many contradictions in urban fashion.
Artificially created worn out or dirty look, especially on shoes, has become a cynical fashion comment on economic pressures.
The highly individualistic look signals nevertheless a clear message of affiliation with a certain social stratum. Crazy combinations of designer pieces with second hand clothing is the attribute of the hybrid fashion that urban style fashion is.
Urban fashion is what you wear on the streets in your urban neighbourhood. It lives from the street and in difference to the marketing stereotype urban style.
Urban fashion is changing constantly over time and is different in every country, city and even street. Those who walk the pavements with open eyes see it and enjoy the chaos of individual and authentic personal style.
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